Coral & Skye Tea Co. Case Study
NEED:
Maria and Athan, owners of Coral & Skye Tea Co, began their business through a mutual love for tea. This love for tea created a lifelong bond, having tea as part of their daily routines, and a way to connect with others.
But they were in need of a personalized brand package that would give them the brand elements they needed, but also a way to connect others to their story, their values, and the heart behind the business in a simple and not overwhelming way.
Without having a digital storefront, their story was being missed and their high-quality & sustainable teas were not even being seen…leaving many overwhelmed and having to search for their teas elsewhere.
SOLUTION:
To help Coral & Skye, we decided to implement our Personalized Brand Package, including a new logo design and brand story copywriting.
We understood the need to showcase their high-quality & sustainable tea products, but doing so in a way that is simple and less overwhelming than their competitors…because they knew that choosing the right tea can be difficult.
Our design was centered around these ideas in mind, keeping the website design layout simple and easily accessible. We focused on keeping the teas well organized, by type of daily need, so that customers could directly connect their needs with one of their teas.
NOTABLE RESULTS:
290% Increased Website Traffic
“We are now launch-ready and confident to showcase our new business. We couldn't have done this without the BeeLeaf Creative team!”
— MARIA ALDANA, CEO | Coral & Skye Tea Co.
