Branding Tip #1 - Did You Know…
Before deciding to leave your website or to stay on your website and partner with your brand.
To put things in perspective, 10-seconds, or less, is the amount of time:
To tie your shoe
For Usain Bolt to run 100-meters
Of a goldfish’s attention span
And you don't want your website viewers spending less time on your site than they did tying their shoe this morning, do you?
At BeeLeaf Creative, we implement these 3 things to help make sure your audience is giving you more attention than that goldfish:
1. Effective Storytelling Communication
Your communication should place your client as the hero. Not only that, but it should place you as their guide to achieve their goal, and overcome any obstacle in the way. Give them tangible benefits, a solution to their problem, and clear calls to action.
2. Good Visual Hierarchy in Design
This design principle is essential in conveying the importance of specific aspects of your website (your product or service) by using size, repetition, alignment, whitespace, and more. Read more. Your visual elements should guide viewers with ease to your call to action.
3. Colors that Evoke Appropriate Emotion
84.7% of buyers claim that color is the primary reason they buy certain products (Summit Strategy). Colors bring out specific emotions: yellow, joy; blue, trust & knowledge; green, organic. Let colors work for you in design, and speak to the heart of your audience.
“Visual hierarchy controls the delivery of the experience. If you have a hard time figuring out where to look on a page, it’s more than likely that its layout is missing a clear visual hierarchy.”
