Perfused Jewelry Case Study
NEED
Stephanie, owner of Perfused Jewelry, love for jewelry started at a very young age. Whenever she would wear it, she would feel confident and more like herself. But simply wearing jewelry wouldn’t be enough…her desire was to create it.
Her need was to have a personalized website that was simple, but also provided a place to connect with her customers and her custom jewelry.
Without having a digital storefront, her story was being missed and her high-quality & custom jewelry were not being seen…leaving many without the opportunity to purchase from her website.
SOLUTION:
To help Perfused Jewelry, we decided to implement our Personalized Brand Package, including a new logo design and brand story copywriting.
We understood the need to showcase their high-quality & custom jewelry, but doing so in a way that is simple and less overwhelming than their competitors…because they knew that choosing the right jewelry can take time.
Our design was centered around these ideas in mind, keeping the website design layout simple and easily accessible. We focused on keeping the design well organized, by type of jewelry, so that customers could find what they are looking for easily.
